Strategic minded director with background in fine arts, graphic design and photography. With extensive experience in various industries, from hospitality to pharmaceutical, retail and product development. Leading teams in creating innovative, cross-media communication strategies using creativity, strong conceptual abilities, effective design skills, leadership and strategic thinking.
Zurich CIAB Series
I created the look and feel and storyboards for this 3 animations series shown at the Council of Insurance Agents and Brokers Conference 2015.
Infographics for use on both web and print applications.
Johnnie Walker Black Label
Concept campaign for the New York Yankees season 2015.
Internal mood video showing the success of the relationship with Tag.
Storyboards and additional functionality, such as 360 degrees view and video catalog, implemented for Rich Media banners set in 8 languages.
DHL Supply Chain
Multi-platform campaign featuring client testimonials and hand drawn portraits for print, digital and video.
GoGreen Team Earth Day 2014
Internal campaign aimed to create awareness about natural resources on the workplace, using animation, print and digital deliverables.
McDonald's All American Games 2014
Adaptation of print campaign for Digital out of Home, OLA and Rich Media banners
CIBA VISION Dailies Aqua Comfort Plus
Design Direction for Interactive avatar game.
Alcon AIR OPTIX COLORS
The use of existing MOA graphics as a design element helped bring the brand closer to a younger demographic, while the color treatment highlighted the shift from a pharmaceutical product to a fashion accessory.
This luxurious Caribbean villa needed a complete redesign of their Identity, including website, stationery, brochures and menus.
House of Sillage
Product photography and website design for Haute parfumerie brand House of Sillage.
Deutsche Bank Born to Be
Born to Be is one of the Social Responsibility efforts of Deutsche Bank. I directed the photo shoot and created posters and banners for both Out of Home and digital executions.
Photography and art direction for Portrait first CD, "Buried Alive".
AVON Open Enrollment 2015
The Open Enrollment website and print brochure allows users to research for the best options for their benefits. The project was designed to be accessible on desktop and tablet.
Marley Resort & Spa
Marley Resort needed a full redesign of their print materials for use within the resort, such as in-room directory, restaurant and bar menus, corporate stationery and spa menu.
Malibu Cinco de Malibu
Storyboards and creative direction for banner set and social media images.
Beauty products line Caribbean Essentials needed a full identity design, which included corporate identity, packaging, print materials, web and social media strategies.